Author, Wine Marketing Professional Eric Guerra

I met Eric at the Sell More Beer Conference last year. I was so impressed with his extensive experience in wine marketing and his particular love for great beer. I was also quite surprised to learn that the "Galactic Viceroy of Wine" not only loved craft beer, but that delicious wine is fueled by great beer.

Please join me for a lively discussion of wine, beer appreciation as well as marketing insights to grow craft beer's perception as a luxury and not a commodity.

Similarities and Differences of Fine Wine and Fine Craft Beer

This is a huge opportunity to learn more about fine wine, beer, and marketing from an author and wine marketing professional of 18-years.

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Importance of Conveying: Passion, Consistency & Excellence

Question and Answer: Eric will answer your questions in the second half.

Author of the highly acclaimed “When Great Wine Is Not Enough: A Wine Sales & Marketing Guide For Wineries, Négociants & Wine Brand Owners”, named the 2018 North Bay Business Journal Winery Sales & Marketing Officer Of The Year, with over 17 years of wine experience, having managed or sold over 20 million cases of wine and developed over 500+ wine brands while receiving 14 packaging awards… author, wine executive, label designer, wine blogger, fine wine investor and wine public speaker Eric Guerra has led some of the industries’ most iconic wineries and wine brands, including his recent wine venture www.reservetastings.com, a direct-to-consumer private Wine + Music club that offers high-end wines that are paired with musically inspired label artwork and playlists.

95% of the wine brands that are developed and launched each year ultimately fail. Just visit your local wine shop and you will see the same wine brands on the shelf year after year as the new brands seem to quickly disappear, with only a few making it longer. Taken in by the allure, charm, and enchantment of wine country, thousands of entrepreneurs come to the wine industry attempting to create the next successful winery or wine brand, only to learn one difficult and very costly lesson . . .Great Wine Is Not Enough. Whether you’re dreaming of moving to the Napa Valley and living the wine country dream, or if you have the next great wine brand idea, this highly informative yet succinct guide will place your wine venture in the 5% that do succeed. Written from a wine industry insiders’ perspective, it will bring to light the great importance of sales & marketing as the keys to your overall success, and give you insights that only come with years of industry experience.

Eric Guerra - What Beer Can Learn from the Wine World