Word of Mouth is so often cited as the main 'marketing' activity that creatives undertake. However, relying on other people to manage your marketing is dangerous, and not usually so simple as referral = work.  How do you know what is being said - and by whom?

This FREE webinar will go through the basics of Word of Mouth Marketing, bust a few convenient myths, and share some tips for a better referral system. The topics include:

Accessibility: This webinar will be audio described and uploaded with Closed Captions after the recording. Sorry, no Auslan interpreter for this one!

What’s Included? A 60 min webinar with our creative industries experts, plus lifetime access to additional resources and/or a special Dropbox folder containing more resources to support your learning.

Who should sign up? Creative industries professionals and business people from start-up to established (International guests welcome!). We also welcome creative freelancers, soloists, students, start-ups, and curious hobbyists.

Who's the Host? Monica Davidson, director and doyenne of Creative Plus Business, and she who screws up her nose at the sentence "all my work comes from word of mouth".

What's Creative Plus Business? We're a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness, tempered with a kind heart and a big dose of professionalism, is the key to helping creative people understand the boring basics of business.

WEBINAR: Word of Mouth